From conversation to engagement.
The mechanics by which qualified demand becomes signed work — and the two points in the funnel where the firm loses time and shape.
Sheet abbreviated in the public sample. The full version walks the firm’s conversion funnel with named stage gates and decision criteria.
The headline: conversion is closing at 41%, which is structurally healthy for advisory work — but the time-to-close has lengthened by 23 days year-over-year. The structural diagnosis is in the full sheet; the consequences for cash flow are in § 04 · Financial architecture.