I spent 20 years being very good at executing other people’s objectives — first in special operations, then in high-growth startups. That’s over now.
This is the first entry of the Searcher’s Log: a public journal of what comes next. Not a polished lecture series. Not a personal brand play. Just an honest attempt to work through a serious question in the open.
The question: is business part of one holistic reality — governed by the same patterns as physics, ethics, and human nature — or is it a separate game with its own rules?
I think it’s the former. And I think most of the business world is still operating on assumptions that violate how reality actually works.
The project is called Business Topologies. It draws on Jewish thought — particularly José Faur’s framework of the horizontal society, and the practice of hitbodedut — alongside Austrian economics (Mises, especially Human Action), and a deeper pattern I’ve been tracing for years: that hierarchy isn’t just inefficient, it’s out of sync with the underlying structure of things.
I’m also running this as an experiment. Simple Product Feeds is the test case: can you build something by genuinely understanding reality and serving actual needs, rather than playing the VC narrative game?
If you’re interested in the intersection of serious ideas and how business actually works — not the prophets, not the power games, just the patterns — this is for you.