Objective 10 of 12
Strengthen competitive advantage
Increase the difficulty for competitors to replicate or displace the business.
- Market position
- Brand strength
- Switching costs
- Customer loyalty
- Competitive win rate
- Why do customers choose us?
- What is difficult to copy?
- What creates defensibility?
- Proprietary technology
- Exclusive partnerships
- Strong brands
- Network effects
- Unique expertise
Frameworks that serve this objective
Primarily- Porter's Five Forces Why some industries are structurally profitable and others starve — read through five competitive pressures.
- Perceptual / Positioning Map A 2×2 that plots you and your competitors on the two dimensions customers actually use to choose.
- Competitive Landscape Matrix A side-by-side of you against 5–10 rivals across the dimensions customers care about.
- SWOT Strengths, weaknesses, opportunities, threats — useful only when grounded in real competitive evidence, not opinion.
- Core Competency Audit An honest inventory of what the business can actually win at — and what it only believes it can.
- Value Chain Analysis A map of every activity the business performs, and where each one creates value — or leaks it.
- Business Model Canvas The full nine-block picture of how a business creates, delivers, and captures value.
- Jobs-to-be-Done A reframing of what customers are really hiring the product to do — and who they’re really choosing between.