Objective 04 of 12
Increase customer value
Increase the value generated from each customer relationship.
- Average order value (AOV)
- Revenue per customer
- Lifetime value (LTV)
- Average contract value (ACV)
- How can each customer generate more value?
- What additional problems can we solve?
- What premium offerings are available?
- Upselling
- Cross-selling
- Premium products
- Subscription upgrades
- Bundling
Frameworks that serve this objective
Primarily- Value Proposition Canvas A check on whether the offer actually fits the customer’s jobs, pains, and gains.
- Unit Economics (LTV / CAC / payback) The economics of a single customer — lifetime value, acquisition cost, and how long until payback.