Objective 01 of 12
Generate cash
Improve the organization’s ability to generate and retain cash. Cash is often the most immediate constraint on a business — especially in small businesses, startups, turnarounds, and capital-intensive industries.
- Free cash flow
- Operating cash flow
- Days sales outstanding (DSO)
- Working capital
- Cash conversion cycle
- How quickly do we turn revenue into cash?
- Where is cash getting trapped?
- Can we improve liquidity without increasing sales?
- Improving collections
- Renegotiating payment terms
- Reducing inventory levels
- Improving billing accuracy
- Accelerating customer payments
Frameworks that serve this objective
Primarily Also contributes- Break-even Analysis The volume at which revenue covers cost — the floor every pricing and capacity decision sits on.
- Unit Economics (LTV / CAC / payback) The economics of a single customer — lifetime value, acquisition cost, and how long until payback.
- Scenario Modeling (base / bull / bear) A small set of internally consistent futures — base, bull, bear — instead of one false-precision forecast.